The decision hub
A clear physician-led introduction, treatment pathways, and a consultation invitation.
Overview
Brand system ready
PH MED / CREATIVE WORKSPACEA clearer point
A clearer point
of view.
One identity. Every touchpoint considered.
CAMPAIGN CONCEPT
Modern Noir
Carbon · Pearl · Silver
PRECISION, MADE VISIBLEBuild recognition.
Build recognition.
Make every piece count.
Physician-led care, useful education, and an individual approach. A restrained campaign designed around trust.
REEL COVER / 9:16
START WITH A PURPOSE
Your creative toolkit
CHOOSE BY SUBJECT
Reel template families
MORE FORMATS
Service, questions, proof
Every Reel uses the Modern Noir gradient, original logo assets, and copy placement checks. Instagram supplies the account handle; it is not repeated in the artwork. Expanded captions and different Instagram views can cover additional space; review the upload preview.
CONTINUE WORKING
Saved designs
CREATE / REFINE / EXPORT
Design studio
PHOTOGRAPHY
EXPORT
Your current scene, at full resolution.
CAPTION / EDIT BEFORE USE
A MEASURED ROLLOUT
PLANNING ONLYCampaign plan
Education + authority
One educational piece and one physician or treatment piece each week. Stories when there is something useful to share.
Meet active intent
Separate service messages for XERF and filler assessment, with matching destinations. Prepare copy for review.
A considered invitation
Clinic consultation and referral cards first. Direct mail is an optional small local pilot with its own tracking link.
YOUR CONTENT PIPELINE
Plan the next pieces
Dates and statuses are planning records. This workspace does not schedule, publish, send, or buy advertising.
CLEAR MESSAGES / ACTIVE INTENT
Ad copy workspace
HEADLINESUp to 30 characters each
DESCRIPTIONSUp to 90 characters each
ILLUSTRATIVE SEARCH PREVIEW
PH
SponsoredPH MEDphmedhouston.com
Ready for a copy review
The export contains draft ad copy with paused status. Confirm destinations, account settings, service details, and budget in your ad platform.
EVERY PLACEMENT / BEFORE A DOLLAR IS SPENT
Ad previews
The selected design rendered into every Google placement it could run in, with the selected copy set. Search uses text only; Demand Gen, Discover, Gmail, YouTube and Display use the image. Nothing here is live — this is what it would look like.
PH
SponsoredPH MEDphmedhouston.com
PH MED · Sponsored
PH MED Ad
Sponsored · PH MED
Headlines ≤30 (Search) / ≤40 (Demand Gen) · descriptions ≤90 · no phone numbers in ad text where the client rule applies · no AI imagery. Previews are illustrative of the placement, not pixel-exact Google rendering.
MODERN NOIR / WEBSITE CONCEPT
The patient experience
Current website · color-only comparison ↗
A working visual preview. Treatment links open details; consultation buttons open PH MED's booking page.
● ● ●PH MED / Website preview↗
THE CONSTANTS
Brand library
ORIGINAL IDENTITY / NEW EXPRESSION
Modern Noir.
The supplied PH MED logos stay intact. New color, typography, gradients, and spacing create the refresh.
PH monogram · transparent
Original geometry, palette inks. Pearl or Silver on Carbon/Graphite; Carbon or Graphite on Pearl/Silver. Never a filled square.
PH round stamp
Original round stamp recoloured to the palette — flat, and rimmed for depth. Letterforms unchanged.
Carbon disc · pearl mark
Graphite disc · silver mark
Pearl disc · carbon mark
Silver disc · graphite mark
Carbon · rimmed
Graphite · rimmed
Pearl · rimmed
Silver · rimmed
Other marks
Wordmark lockups and the Scalp & Skin variant.
One considered palette
Click any swatch to copy its HEX value.Manrope.
Regular 400 for headlines and body. Medium 500 for emphasis. Semibold 600 for small labels and controls.
Natural letter widths. Short headlines. Give text room to breathe.
Recognition comes first.
Use the original white logo on dark areas and black on pearl. Keep the silver light away from the lettering. Use the PH monogram for tiny profile icons.
The gradient is an accent. Mix dark brand moments with calm pearl education layouts.
A repeatable structure.
Reels: clear opening, one useful idea, measured closing. Keep primary copy inside the visible layout guides and preview in Instagram.
Print: export at 300 pixels per inch. The 6 × 4 card is front artwork; address panels and printer bleed are separate production steps.
Language that sounds like PH MED
Physician-led. Clear. Specific. Patient-focused. Use your own clinical photography with appropriate permission. XERF remains a secondary treatment logo. Keep the main PH MED identity consistent.