The decision hub
A clear physician-led introduction, treatment pathways, and a consultation invitation.
Overview
Brand system ready
PH MED / CREATIVE WORKSPACEA clearer point
A clearer point
of view.
One identity. Every touchpoint considered.
CAMPAIGN CONCEPT
Modern Noir
Carbon · Pearl · Silver
PRECISION, MADE VISIBLEBuild recognition.
Build recognition.
Make every piece count.
Physician-led care, useful education, and an individual approach. A restrained campaign designed around trust.
REEL COVER / 9:16
START WITH A PURPOSE
Your creative toolkit
CONTINUE WORKING
Saved designs
CREATE / REFINE / EXPORT
Design studio
PHOTOGRAPHY
EXPORT
Your current scene, at full resolution.
CAPTION / EDIT BEFORE USE
A MEASURED ROLLOUT
PLANNING ONLYCampaign plan
Education + authority
One educational piece and one physician or treatment piece each week. Stories when there is something useful to share.
Meet active intent
Separate service messages for XERF and filler assessment, with matching destinations. Prepare copy for review.
A considered invitation
Clinic consultation and referral cards first. Direct mail is an optional small local pilot with its own tracking link.
YOUR CONTENT PIPELINE
Plan the next pieces
Dates and statuses are planning records. This workspace does not schedule, publish, send, or buy advertising.
CLEAR MESSAGES / ACTIVE INTENT
Ad copy workspace
HEADLINESUp to 30 characters each
DESCRIPTIONSUp to 90 characters each
ILLUSTRATIVE SEARCH PREVIEW
PH
SponsoredPH MEDphmedhouston.com
Ready for a copy review
The export contains draft ad copy with paused status. Confirm destinations, account settings, service details, and budget in your ad platform.
MODERN NOIR / WEBSITE CONCEPT
The patient experience
A working visual preview. Treatment links open details; consultation buttons open PH MED's booking page.
● ● ●PH MED / Website preview↗
THE CONSTANTS
Brand library
ORIGINAL IDENTITY / NEW EXPRESSION
Modern Noir.
The supplied PH MED logos stay intact. New color, typography, gradients, and spacing create the refresh.
PH stamp logos
Original monogram assets
White / transparent
White / black
White / navy
Round / tan
PH mark by itself
PH MED Scalp & Skin
One considered palette
Click any swatch to copy its HEX value.Manrope.
Regular 400 for headlines and body. Medium 500 for emphasis. Semibold 600 for small labels and controls.
Natural letter widths. Short headlines. Give text room to breathe.
Recognition comes first.
Use the original white logo on dark areas and black on pearl. Keep the silver light away from the lettering. Use the PH monogram for tiny profile icons.
The gradient is an accent. Mix dark brand moments with calm pearl education layouts.
A repeatable structure.
Reels: clear opening, one useful idea, measured closing. Keep primary copy inside the visible layout guides and preview in Instagram.
Print: export at 300 pixels per inch. The 6 × 4 card is front artwork; address panels and printer bleed are separate production steps.
Language that sounds like PH MED
Physician-led. Clear. Specific. Patient-focused. Use your own clinical photography with appropriate permission. XERF remains a secondary treatment logo. Keep the main PH MED identity consistent.